In the end, Iglesias is thrown to a lion. In the stands, the surviving members of Queen sing along with the rest of the joyous, rollicking audience. Spears, Beyoncé and Pink had their game faces on as they threw down their weapons and decided that instead of fighting, they would sing a fierce rendition of Queen’s “We Will Rock You” for a confused Emperor Enrique Iglesias. The 2004 commercial had a trio of pop’s biggest names facing off in a Roman arena as gladiators. Since the early 2000s, the most famous have include Beyoncé and Britney Spears, and the pair of pop legends most famously united to cover Queen for one of Pepsi’s biggest ads of all time. Blige, an assortment of music’s biggest stars have joined forces with the soda company.
Stay tuned to Brandsynario for the latest news and updates.Over the years, Pepsi has had some iconic faces representing its brand. Read more: This ACCA Ad Is Making Netizens Ask The Same Question –… The “Thirsty for Music” ideology shows throughout the campaign fully.
This campaign is not limited to just KSA only, it goes beyond that. Snap and Pepsi have come together to bring a bunch of creatives for a purpose that transcends borders. The whole campaign brings diversity and excitement to the campaign. The campaign’s theme song “We Are The Anthem” also is special because it encourages Saudis to challenge themselves and show their talent on the big screen. Artists like Rashed Al-Fares, Molham, and Abdullah Al-Manea are all a part of the campaign. Pepsi has also partnered with various artists for the campaign. It helps Saudis develop and discover new content in an interactive setting. For Snapchat, teaming up with Pepsi on new AR experiences means that a unique source of entertainment is created. It features two different dances - hip-hop and K-pop - inspired by the campaign’s film choreography! The Saudi CommunityĪccording to the leaders of the campaign, “Our Saudi community is curious and eager to explore new experiences”. Moreover, Snap has also created a body-tracking lens that Snapchat users can dance to. So in other words, this is a full-fledged augmented reality experience. Simply scan the Snapcode on the can! This will animate the can alongside various audio bites from the campaign’s soundtrack. The cans are interactive because the featured instrument can come to life. Image Source: iSpot.TV How Are The Cans Interactive? All of them represent a specific instrument and sound bite, including oud, guitar, drums, keyboard, and darbuka. For instance, there is Pepsi Blue, Pepsi Max, and Diet Pepsi too. These cans also have many variants of Pepsi. In 1984, music legend Michael Jackson suffered horrific burns during the filming of a Pepsi commercial. These cans will feature classical and new musical instruments so all of them will be celebrating the music scene in Saudi Arabia. The brand will launch five limited-edition interactive cans. Read more: Netflix Announces A Real-Life Version Of Squid Game Show ‘The Challenge’ What Will The Brand Do? The campaign is also there to celebrate the musical scene in Saudi Arabia and many new things will be launched.
The campaign centers around music and is one of a kind as you would expect anything with Snapchat to be. Pepsi and Snapchat have partnered up for the best latest campaign.
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